Welcome Maxime Genoud

Most of the new generation forgot that rollerblading is about rolling in the first place, Maxime is definitely not one of them. He’s almost every day on his rollerblades and enjoy doing hammers as much as rolling down the streets. I’ve known him for years and what I can say about him is that when it comes to compete and lay scary stunts is always there to push the limits further. This edit was shot during a sunny day in his hometown, Lausanne. Shot by Geoffroy Dubreuil and Pierrick Dind... Read The Rest →

A Stylish intro to Benjamin Friant

Cooler than Timberlake … this stylish edit shot in switzerland in a city called Frauenfled, shows just why Ben J deserves a place on the Urban Kreation team. We met BenJ on a freezing and cloudy day in a small park 3hours away from where he lives in order to film his welcome edit for Urban Kreation. Besides the cold, a broken hand and a weak ankle, BenJ managed to throw some bangers and hard tech tricks as well as some good falls to really test the jeans strength. He... Read The Rest →

Who would wear Urban Kreation Jeans ?

When people hear about Urban Kreation jeans for the first time and ask, “but who would wear them?” i bite my lip and think how to answer. Either the person asking the question is not involved in any Urban sports, or they are just so good at what they do, that they never ever fall. That said however, this edit shows someone who sure would be happy wearing a pair of our super strength jeans. Nice to see he has a helmet on as well for a change … Share... Read The Rest →